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Basic marketing management / Douglas J. Dalrymple.

By: Dalrymple, Douglas JContributor(s): Parsons, Leonard JPublisher: [S.l.] : John Wiley & Sons Inc, 1995Edition: 1st edDescription: 480 p. ; 24 cmISBN: 047158603X; 9780471586036DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research.

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Item type	Current location	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.8 DAL (Browse shelf)	Available			NBS227
Book	Central Library (CL)	Central Library (CL)	658.8 DAL (Browse shelf)	Write Off	No:67/2004/NIMS, Dated:23 August 2004		NBS2837

Total holds: 0

Paperback.

Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research.

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