Business marketing : connecting strategy, relationships and learning / F.Robert Dwyer.
Publisher: [S.l.] : McGraw Hill Higher Education, 2005Edition: 3rd edDescription: 736 p. ; 26 cmISBN: 0071244387; 9780071244381Online resources: Amazon.com | Amazon customer reviews Summary: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8 DWY (Browse shelf) | Available | NBS7470 |
Total holds: 0
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| 658.8 DOL Marketing management : | 658.8 DOL Marketing management : | 658.8 DOL Marketing management : | 658.8 DWY Business marketing : | 658.8 DWY Business Marketing. | 658.8 ELE Readings in electronic commerce : | 658.8 ETZ Marketing |
Paperback.
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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