Entrepreneurship : a process perspective / Robert A. Baron.
Series: With infotrac: Publisher: [S.l.] : South-Western College Pub, 2004Edition: 1st edDescription: 448 p. ; 28 cmISBN: 0324273568; 9780324273564DDC classification: 338.04 Online resources: Amazon.com | Amazon customer reviews Summary: Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.421 BAR (Browse shelf) | Checked out to Majid Matloob (0322-9576545) | 01/31/2019 | NBS8200 |
Browsing Central Library (CL) shelves Close shelf browser
| 658.419 KOO Essentials of management: an international perspective | 658.42 HOL Entrepreneurship : | 658.42 ICA 2004 Innovation Creativity and Entrepreneurship | 658.421 BAR Entrepreneurship : | 658.421 BAR Entrepreneurship successfully Launching new ventures. | 658.421 BAR Entrepreneurship successfully Launching new ventures. | 658.421 BOD The intentional entrepreneur: bringing technology and engineering to the real new economy |
Hardcover.
Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy.
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