Framework for marketing management, a / Philip Kotler.
Series: 2nd edition: Publisher: [S.l.] : Prentice Hall, 2002Edition: 2nd edDescription: 363 p. ; 24 cmISBN: 0131001175; 9780131001176DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketingâ€â€and its relationship with the consumer| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 658.8 KOT (Browse shelf) | Available | NBSD-479 |
Paperback.
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketingâ€â€and its relationship with the consumer
There are no comments on this title.