The entertainment marketing revolution : bringing the moguls, the media, and the magic to the world / Al Lieberman.
Publisher: [S.l.] : FT Press, 2002Description: 384 p. ; 23 cmISBN: 0130293504; 9780130293503DDC classification: 302.230688 Online resources: Amazon.com | Amazon customer reviews Summary: Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and more.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 LIE (Browse shelf) | Available | NBS5486 |
Total holds: 0
Paperback.
Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and more.
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