Mass media research : an introduction / Roger D. Wimmer.

By: Wimmer, Roger DContributor(s): Dominick, Joseph RSeries: Wadsworth series in mass communication: Publisher: [S.l.] : Wadsworth Pub Co, 1993Edition: 4th edDescription: 700 p. ; 24 cmISBN: 0534174728; 9780534174729DDC classification: 302.23072 Online resources: Amazon.com | Amazon customer reviews Summary: This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources.
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Hardcover.

This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources.

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