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Effective public relations and media strategy / Reddi C. V. Narasimha.

By: Narasimha, Reddi C. VPublisher: [S.l.] : Prentice-Hall of India Pvt.Ltd, 2010Description: 536 pISBN: 8120336461; 9788120336469Online resources: Amazon.com | Amazon customer reviews Summary: The book strives to cater to the different areas of public relations such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into five parts, the book gives a clear analysis of the multi-dimensional aspects of public relations and communication, practices, and the different public relations media.

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Item type	Current location	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	659.2 RED (Browse shelf)	Write Off	Write off File No.0908/IRC/NBS Dated Aug 16, 2018		NBS8476

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Previous	659.2 MAS Public Relations Potential and Prospects.	659.2 MOO Public relations, principles, cases, and problems /	659.2 NEL How to write impressive business letters	659.2 RED Effective public relations and media strategy /	659.2 SEN Management of Public Relation and Communication	659.2 WAT Evaluating public relations :	659.2 WHI Draft your own business letters	Next

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The book strives to cater to the different areas of public relations such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into five parts, the book gives a clear analysis of the multi-dimensional aspects of public relations and communication, practices, and the different public relations media.

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