Marketing Financial Services Christine Ennew, etc., Trevor Watkins, Mike Wright.
Series: Marketing Financial ServicesMarketing series: student: Publisher: [S.l.] : Butterworth-Heinemann Ltd, 1990Description: 288 p. pbISBN: 0750606614 (paperback); 9780750606615 (paperback)DDC classification: 332.10688 ENN 1990 Online resources: Amazon.com Summary: Examines the increasing use of marketing techniques in the financial services industry. Within a practical business context and taking into account the changing competitive climate, this book details the implications for marketing strategy.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 332.10688 ENN (Browse shelf) | Available | NBS1272 | ||
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Central Library (CL) | Central Library (CL) | 332.10688 ENN (Browse shelf) | Available | NBS3772 | ||
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Central Library (CL) | Central Library (CL) | 332.10688 ENN (Browse shelf) | Available | NBS93 |
Total holds: 0
Examines the increasing use of marketing techniques in the financial services industry. Within a practical business context and taking into account the changing competitive climate, this book details the implications for marketing strategy.
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