NUST Institutions Library Catalogue

Strategic planning can guarantee the survival of a financial institution, while lack of planning can ensure its demise. Douglas Austin and Craig Bernard have written a straightforward, pull-no-punches book that tells senior management how to develop a strategic plan and, just as important, what to do with the strategic plan once they have it. The emphasis is on review of previous plans, implementation of a new strategic plan, and rewriting the strategic plan on an annual basis. In an entertaining but always direct style, this book reveals: How to produce effective strategic plans for merger and acquisition activity; Positive short and long term implications of well-focused strategic planning; An in-depth discussion of valuation procedures for preparing to sell a financial institution.