E-business strategy : text and cases / Paul Phillips.
Publisher: [S.l.] : McGraw Hill Higher Education, 2002Description: 416 p. ; 24 cmISBN: 0077098374 (paperback); 9780077098377 (paperback)DDC classification: 658 Online resources: Amazon.com Summary: This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.05 PHI (Browse shelf) | Available | NBS6406 |
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| 658.05 NOR Ebusiness essentials, 2nd edition / | 658.05 PAL Annual editions : | 658.05 PAL Annual editions : | 658.05 PHI E-business strategy : | 658.05 PRI Annual editions : | 658.05 RIC Annual editions : | 658.05 RIC Marketing 06/07 |
This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
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