Dictionary of business / Graham Bannock, Evan Davies, Paul Trott.

By: Bannock, GrahamContributor(s): Davies, Evan | Trott, PaulPublisher: [S.l.] : Economist Books, 2003Description: 464 p. ; 22 cmISBN: 1861971788 (hardcover); 9781861971784 (hardcover)DDC classification: 658 Online resources: Amazon.com Summary: Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.
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Book Book Central Library (CL)
Central Library (CL)
330.03 BAN (Browse shelf) Available NBS5504
Total holds: 0

Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.

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