Operations management : an integrated approach / Mark Hanna, W. Rocky Newman.

By: Hanna, MarkContributor(s): Newman, W. RockyPublisher: [S.l.] : Prentice Hall, 2001Description: 800 p. ; 26 cmISBN: 013258526X (hardcover); 9780132585262 (hardcover)DDC classification: 658 Online resources: Amazon.com Summary: This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.
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This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.

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