Crafting and executing strategy : text and readings / Arthur A. Jr. Thompson, A. J. Strickland III.

By: Thompson, Arthur A. JrContributor(s): III, A. J. StricklandPublisher: [S.l.] : McGraw-Hill/Irwin, 2001Edition: 12th edDescription: 714 p. ; 26 cmISBN: 0072319801 (paperback); 9780072319804 (paperback)DDC classification: 658.4012 Online resources: Amazon.com Summary: Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.
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Central Library (CL)
658.4012 STR (Browse shelf) Available NBS5706
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Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.

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