The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy.
Publisher: [S.l.] : Harvard Business Press, 2004Description: 320 p. ; 24 cmISBN: 1578519535 (hardcover); 9781578519538 (hardcover)DDC classification: 658.4 Online resources: Amazon.com Summary: Text presents a new approach to value creation; showing that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers. DLC: Competition.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.4 PRA (Browse shelf) | Available | NBS6865 |
Total holds: 0
Text presents a new approach to value creation; showing that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers. DLC: Competition.
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