Ecommerce : formulation of strategy / Robert Plant.

By: Plant, RobertPublisher: [S.l.] : Prentice Hall, 2000Description: 368 p. ; 23 cmISBN: 0130198447 (paperback); 9780130198440 (paperback)DDC classification: 658.4012 Online resources: Amazon.com Summary: (Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce--Case studies.
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658.4012 PLA (Browse shelf) Available NBS4548
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(Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce--Case studies.

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