Principles of marketing, 12th edition / Philip Kotler, Gary Armstrong.
Publisher: [S.l.] : Prentice Hall, 2007Edition: 12th edDescription: 736 p. ; 27 cmISBN: 0132390027 (hardcover); 9780132390026 (hardcover)DDC classification: 658.8 Online resources: Amazon.com Summary: The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 KOT (Browse shelf) | Available | QRCODE-1086 | ||
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Central Library (CL) | Central Library (CL) | 658.8 KOT (Browse shelf) | Available | CL-D-1086 |
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| 658.8 KOT Principle of Marketing / | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing, 12th edition / | 658.8 KOT Principles of marketing, 12th edition / | 658.8 KOT Principles of Marketing. | 658.8 KOT Marketing management / | 658.8 KOT 1993 Marketing Management |
The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
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