Services marketing : a strategic approach / Karen P. Goncalves.
Publisher: [S.l.] : Prentice Hall, 1997Edition: US ed edDescription: 240 p. ; 24 cmISBN: 0131065270 (paperback); 9780131065277 (paperback)DDC classification: 658.802 Online resources: Amazon.com Summary: In Services Marketing, Gon?alves uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. *Encompasses all of the major concepts basic to the understanding of services marketing. *Offers strong pedagogical support designed to aid both readers and instructors, including; - Examples - Cases - In-class exercises - Project ideas.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.802 GON (Browse shelf) | Available | NBS3592 |
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| 658.802 DAY Market Driven Strategy: Processes for Creating Value / | 658.802 FAR Strategic Marketing Casebook | 658.802 FER Marketing strategy / | 658.802 GON Services marketing : | 658.802 JAI Marketing planning & strategy / | 658.802 JAI 2011 Marketing Strategy | 658.802 JEA Global marketing strategies / |
In Services Marketing, Gon?alves uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. *Encompasses all of the major concepts basic to the understanding of services marketing. *Offers strong pedagogical support designed to aid both readers and instructors, including; - Examples - Cases - In-class exercises - Project ideas.
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