NUST Institutions Library Catalogue

Sales management / Douglas J. Dalrymple.

By: Dalrymple, Douglas JContributor(s): Cron, William L | Decarlo, Thomas EPublisher: [S.l.] : John Wiley and Sons (WIE), 2004Edition: 7th International Ed edDescription: 624 p. ; 26 cmISBN: B0090T1042; B0090T1042DDC classification: 381 Online resources: Amazon.com | Amazon customer reviews Summary: This practical text contains case studies and role-playing activities which provide readers with the opportunity to solve realistic sales management problems. Emphasis is placed on relationship marketing, team development, diversity, total quality management and strategic planning.
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Item type Current location Home library Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
658.81 (Browse shelf) Available NBS6675
Total holds: 0

Hardcover.

This practical text contains case studies and role-playing activities which provide readers with the opportunity to solve realistic sales management problems. Emphasis is placed on relationship marketing, team development, diversity, total quality management and strategic planning.

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