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Marketing management / Philip Kotler, Kevin Lane Keller.

By: Kotler, PhilipContributor(s): Keller, Kevin LaneSeries: 12th edition: Publisher: [S.l.] : Prentice Hall, 2006Edition: 12th edDescription: 816 p. ; 28 cmISBN: 0131457578 (hardcover); 9780131457577 (hardcover)Online resources: Amazon.com Summary: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.8 KOT (Browse shelf)	Available		NBS5036

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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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