Darwin's brands . adapting for success . Anand Halve.
Material type:
TextPublisher: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012Description: xvii, 168 p. : ill. ; 24 cmISBN: 9788132107156 (paper back); 8132107152 (paper back)Subject(s): Halve, Anand Bhaskar | Brand name products -- India | Branding (Marketing) -- India | Consumers' preferences -- India | India -- Economic conditions -- 1991-DDC classification: 658.827 LOC classification: HD69.B7 | H347 2012| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.827 HAL (Browse shelf) | Available | NBS9194 |
Browsing Central Library (CL) shelves, Shelving location: General Stacks Close shelf browser
| 658.816 NAG 2013 The Strategy and Tactics of Pricing | 658.827 GAL Building Brands. | 658.827 HAI Brand Failures. | 658.827 HAL Darwin's brands . | 658.827 KEL 1998 Strategic Brand Management : | 658.827 KEL 2013 Strategic Brand Management | 658.827 KUM 2013 Brand Breakout |
Paper Cover
Includes bibliographical references.
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
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