Value-based pricing . drive sales and boost your bottom line by creating, communicating and capturing customer value . Harry Macdivitt,and Mike Wilkinson.
Material type:
TextPublisher: New York : McGraw-Hill, 2012Description: x, 291 p. ; 24 cmISBN: 9780071761680 (alk. paper); 0071761683 (alk. paper)Subject(s): Macdivitt, Harry | Pricing | Value | Customer relationsDDC classification: 658.816 LOC classification: HF5416.5 | .M33 2012| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.816 MAC (Browse shelf) | Available | NBS9420 |
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| 658.81 STU 1985 The new sales manager's survival guide / | 658.812 COS Customer service over the phone / | 658.8120285574 BER 2007 Master Data Management and Customer Data Integration for a Global Enterprise | 658.816 MAC Value-based pricing . | 658.816 NAG 2013 The Strategy and Tactics of Pricing | 658.827 GAL Building Brands. | 658.827 HAI Brand Failures. |
Hard Cover
Includes bibliographical references and index.
What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.
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