Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston, Mass. : McGraw-Hill, c2002Edition: 7th edDescription: xvi, 685 p. : ill. ; 26 cm. + 1 computer disc (4 3/4 in.)ISBN: 0072429461 (alk. paper)Subject(s): Marketing -- Case studiesDDC classification: 658.802 CRA 2002 LOC classification: HF5415 | .C6944 2002
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.802 CRA 2002 (Browse shelf) | Available | NBSD-2659 |
Total holds: 0
Browsing Central Library (CL) shelves, Shelving location: General Stacks Close shelf browser
| 658.802 AAK Strategic Market Management | 658.802 AAK 2014 Strategic Market Management | 658.802 CHA 2016 Entrepreneurial Marketing : | 658.802 CRA 2002 Strategic marketing management cases / | 658.802 JAI 2011 Marketing Strategy | 658.802 KER Strategic Marketing Problems. | 658.802 KER Strategic Marketing Problems. |
Includes bibliographical references and index.
System requirements for accompanying computer disc: IBM® PC, or 100% compatible with a Pentium®/90 MHz processor, 16MB of RAM, Microsoft® Windows®95 or higher, and Microsoft® Exel 97 or higher.
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