Strategic Marketing Management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.
Material type:
TextSeries: Strategic Marketing Management : planning, implementation and controlMarketing series (London, England): Publisher: New Delhi : Butterworth-Heinemann, 1999Edition: 2nd edDescription: xx, 827 p. : ill. ; HB. 29 cmISBN: 8176490709 Subject(s): Marketing -- ManagementDDC classification: 658.802 WIL 1999 LOC classification: IN PROCESS (UTILITY LOAD)
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.802 WIL 2001 (Browse shelf) | Available | NBSD-2793 | ||
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Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.802 WIL 1999 (Browse shelf) | Available | NBSP-105 |
Total holds: 0
Browsing Central Library (CL) shelves, Shelving location: General Stacks Close shelf browser
| 658.802 REI 2007 The ambush marketing toolkit | 658.802 WAL Marketing Strategy. | 658.802 WAL 2014 Marketing Strategy | 658.802 WIL 1999 Strategic Marketing Management : | 658.802 WIL 2001 Strategic Marketing Management : | 658.804 BRE 2011 Business to Business Marketing. | 658.804 HUT Business Marketing Management:B2B |
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