Designing for growth : a design thinking tool kit for managers / Jeanne Liedtka, Tim Ogilvie.
Material type:
TextSeries: Columbia business school publishing: Publisher: New york : Columbia University Press, 2011Edition: 1ST edDescription: 223 p. ; 23 cmISBN: 0231158386 (hardcover); 9780231158381; 9780231158381 (hardcover)Subject(s): Creative ability in business | Organizational change | Success in businessDDC classification: 658.4063 LOC classification: HD53Online resources: Amazon.com Summary: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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School of Art Design and Architecture (SADA) | School of Art Design and Architecture (SADA) | 658.4063 LIE 2011 (Browse shelf) | 01 | Available | SADA0002456 |
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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