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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

By: Percy, Larry Contributor(s): Elliott, Richard H Material type: Text

TextPublisher: Oxford : Oxford University Press, c2012Edition: 4th edDescription: xxiii, 389 p., [20] p. of plates : ill. ; 25 cmISBN: 9780199605583 (pbk.); 0199605580 (pbk.)Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 LOC classification: HF5438.5 | .P475 2012

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Item type	Current location	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	NFIC	General Stacks	659.1 PER (Browse shelf)	Available		S3H-S-136

Total holds: 0

Previous ed.: 2009.

"An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover.

Includes bibliographical references and index.

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