Crossing the chasm: marketing and selling high-tech products to mainstream customers marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore

By: Moore, Geoffrey APublisher: New York : HarperBusiness, 1995Edition: Rev. edDescription: xv, 223 sISBN: 0-88730-717-5Subject(s): Selling -- High technology | High technology -- Marketing | Technological innovations -- MarketingDDC classification: 658.8 | 658.8
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Item type Current location Home library Collection Shelving location Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
NFIC General Stacks 658.8 MOO (Browse shelf) Available SEECS002753
Book Book Central Library (CL)
Central Library (CL)
NFIC General Stacks 658.8 MOO (Browse shelf) Available SEECS002752
Total holds: 0

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