Principles of marketing Philip Kotler, Gary Armstrong.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Edition: 11th edDescription: xx, 651, 33, 28, 3, 10, 20 p. : col. ill. ; 29 cmISBN: 8129702010Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents | Table of contents| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.8 KOT (Browse shelf) | Available | SEECS004885 | ||
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.8 KOT (Browse shelf) | Available | SEECS004208 |
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Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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