Kellogg on biotechnology : thriving through integration / edited by Alicia Löffler.

Contributor(s): Löffler, Alicia | Kellogg Center for BiotechnologyMaterial type: TextTextPublisher: Evanston, Ill. : London : Northwestern University Press : Kellogg School of Management ; Kogan Page, c2005Description: xiii, 264 p. : ill. ; 23 cmISBN: 0-7494-4528-9Subject(s): Biotechnology | Biotechnology industries | Biomedical Technology | Biotechnology -- economics | Biotechnology -- organization & administration | Technology, PharmaceuticalDDC classification: 660.6 LOC classification: TP248.2 | .K45 2005Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.].
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
NFIC 660.6 LOF (Browse shelf) Available ASAB1892
Total holds: 0

Includes bibliographical references and index.

Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.].

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