Power sales writing / Sue Hershkowitz-Coore.
Material type:
TextPublisher: New York : McGraw-Hill, c2003Description: xv, 174 p. ; 21 cmISBN: 0071410333 (alk. paper)Subject(s): Advertising copy -- Handbooks, manuals, etc | Sales letters -- Handbooks, manuals, etcDDC classification: 808.06659 LOC classification: HF5825 | .H44 2003Online resources: Contributor biographical information | Table of contents | Publisher description | Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 808.06659 HER (Browse shelf) | Available | CL-D-77 |
Includes index.
Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
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