Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson.
Material type:
TextPublisher: Boston, Mass : Butterworth-Heinemann, 1999Description: xiii, 281 p. : ill. ; 25 cmISBN: 075065407X (pbk.)Subject(s): Relationship marketingDDC classification: 658.812 LOC classification: HF5415.55 | .G86 1999Online resources: Table of contents | Publisher description
| Item type | Current location | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | Book Cart | 658.812 EVE (Browse shelf) | 1 | Available | CL-D-41 |
Total holds: 0
Includes bibliographical references and index.
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