Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
Material type:
TextPublisher: New York, NY : Pearson, [2019]Copyright date: ©2015 Edition: Twelfth editionDescription: xxix, 478 pages ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780134734828Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342 LOC classification: HF5415.32 | .S35 2019
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | Management Sciences | 658.8/342 SCH (Browse shelf) | Available | CL-73 |
Total holds: 0
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| 658.562 PRO Productivity Management | 658.575 Winning at New Products | 658.787 SIL Decision systems for inventory management and production planning / | 658.8/342 SCH Consumer behavior / | 658.8 PET Marketing management : knowledge and skills / | 658.802 BUR Marketing to the new majority : strategies for a diverse world / | 658.802 DAY Market Driven Strategy: Processes for Creating Value / |
Includes bibliographical references (pages 405-431) and index.
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