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To Study the Effect of Branding on Consumer Brand Perception in Comparison with The Effects of Products Attribute on Consumer Brand Perception / Mehjabeen Malik.

By: Malik, MehjabeenContributor(s): Mr. Bilal Ahmed ChohanMaterial type: TextTextPublisher: Islamabad: NBS - NUST, 2017Description: 58 p. : ill. ; 30cmSubject(s): MBA ThesisDDC classification: 658
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Thesis Thesis Central Library (CL)
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Thesis 658 (Browse shelf) Available CL-T-2683
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