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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D Contributor(s): McCarthy, E. Jerome Material type: Text

TextPublisher: Chicago : Irwin, c1997Edition: 7th edDescription: xxvi, 613 p. : col. ill., map ; 26 cmISBN: 0256183414Subject(s): MarketingDDC classification: 658.8

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Item type	Current location	Home library	Call number	URL	Status	Date due	Barcode	Item holds
Book	Military College of Engineering (MCE)	Military College of Engineering (MCE)	658.8 PER (Browse shelf)	Link to resource	Available		MCE-38117

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Previous	658.76 JAF How to prepare for the graduate management admission test GMAT /	658.76 JAF How to prepare for the graduate management admission test GMAT /	658.76 JAF How to prepare for the graduate management admission test GMAT /	658.8 PER Essentials of marketing : a global-managerial approach /	658.924 PIL Principles of construction management.	659.2 CAR How to win friends and influence people /	659.2092 BER Biography of an idea: memoirs of public relations counsel.	Next

McCarthy's name appears first in previous ed.

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