Kellogg on advertising & media :the Kellogg School of Management the Kellogg School of Management

By: Calder, Bobby.JContributor(s): J.L. Kellogg Graduate School Of ManagementMaterial type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xi, 292 p. : ill. ; 24 cmISBN: 9780470119860 (cloth)Other title: Kellogg on advertising and mediaSubject(s): Advertising media planning | AdvertisingDDC classification: 659.1/11 LOC classification: HF5826.5 | .K46 2008Online resources: Publisher description | Table of contents only | Contributor biographical information
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Item type Current location Home library Shelving location Call number Status Date due Barcode Item holds
Book Book College of Electrical & Mechanical Engineering (CEME)
College of Electrical & Mechanical Engineering (CEME)
General Stacks 659.111 KEL (Browse shelf) Available CEME-45737
Book Book College of Electrical & Mechanical Engineering (CEME)
College of Electrical & Mechanical Engineering (CEME)
General Stacks 659.111 KEL (Browse shelf) Available CEME-45738
Book Book College of Electrical & Mechanical Engineering (CEME)
College of Electrical & Mechanical Engineering (CEME)
General Stacks 659.111 KEL (Browse shelf) Available CEME-45739
Total holds: 0

Includes bibliographical references and index.

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