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Life after the 30- second spot, energize your brand with a bold mix of alternatives to traditional advertising

By: Jaffe, Joseph Material type: Text

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TextPublisher: USA JOHN WILEY & SONS 2005Description: XIX,284PISBN: 0-471-71837-8Subject(s): CUSTOMER RELATIONS.TARGET MARKETING.ADVERTISING-PSYCHOLOGICAL ASPECTS.INTERACTIVE MARKETINGDDC classification: 659.1 JAF

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Item type	Current location	Home library	Shelving location	Call number	Status	Date due	Barcode	Item holds
Book	College of Electrical & Mechanical Engineering (CEME)	College of Electrical & Mechanical Engineering (CEME)	General Stacks	659.1 JAF (Browse shelf)	Available		CEME-45266

Total holds: 0

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Previous	658-4092 SAE Living with leadership	658(PS) INT'E ISO 9000 Forum Application Symposium	658(PS) INT'E ISO 9000 Forum Application Symposium	659.1 JAF Life after the 30- second spot, energize your brand with a bold mix of alternatives to traditional advertising	659.111 KEL Kellogg on advertising & media :the Kellogg School of Management the Kellogg School of Management	659.111 KEL Kellogg on advertising & media :the Kellogg School of Management the Kellogg School of Management	659.111 KEL Kellogg on advertising & media :the Kellogg School of Management the Kellogg School of Management	Next

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