NUST Institutions Library Catalogue

Seizing the white space : business model innovation for growth and renewal Mark W. Johnson.

By: Johnson, Mark WMaterial type: TextTextPublisher: Boston, Mass. : Harvard Business Press, c2010Description: xvii, 208 p. : ill. ; 24 cmISBN: 9781422124819 (hbk. : alk. paper); 1422124819 (hbk. : alk. paper)Subject(s): Diversification in industry -- Management | Business planning | New productsDDC classification: 658.4063 LOC classification: HD2756 | .J64 2010Online resources: Table of contents
Contents:
The white space and business model innovation -- The four-box business model framework -- The white space within : transforming existing markets -- The white space beyond : creating new markets -- The white space between : dealing with industry discontinuity -- Designing a new business model -- Implementing the model -- Overcoming incumbent challenges.
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Item type Current location Home library Shelving location Call number Status Date due Barcode Item holds
Reference Reference Central Library (CL)
Central Library (CL)
Lincoln Corner 658.4063 JOH (Browse shelf) Not for loan LC-44
Total holds: 0

Includes bibliographical references (p. 179-190) and index.

The white space and business model innovation -- The four-box business model framework -- The white space within : transforming existing markets -- The white space beyond : creating new markets -- The white space between : dealing with industry discontinuity -- Designing a new business model -- Implementing the model -- Overcoming incumbent challenges.

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