Digital marketing / Vandana Ahuja, Area Chair, Marketing, and Assistant Professor, Jaypee Business School, NOIDA.
Material type:
TextPublisher: New Delhi : Oxford University Press, 2015Description: xvi, 437 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199455447; 0199455449Subject(s): Internet marketingDDC classification: 658.872, AHU LOC classification: HF5415.1265 | .A399 2015| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds |
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Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.872, AHU (Browse shelf) | Available | Almirah Fresh No.45, Shelf No.5 | MCS38262 | ||
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Book
|
Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.872,AHU (Browse shelf) | Available | Almirah Fresh No.45, Shelf No.5 | MCS38430 |
Chapter 1- E-marketing (Page-3), Chapter 2- The Online Marketing Mix (Page-42),Chapter 3- The Online Consumer (Page-67),Chapter 4- Customer Relationship Management in a Web 2.0 World (Page-94),Chapter 5- Social Media (Page-135),
Chapter 6- Online Branding (Page-169),Chapter 7- Traffic Building (Page-198),Chapter 8- Web Business Models (Page-223),Chapter 9- E-commerce (Page-253),Chapter 10- Engagement Marketing through Content Management (Page-275),
Chapter 11- Online Campaign Management (Page-298),Chapter 12- Consumer Segmentation, Targeting, and Positioning using Online Tools (Page-321),Chapter 13- Market Influence Analytics in a Digital Ecosytem (Page-340),Chapter 14- Online Communities and Co-creation (Page-361),Chapter 15- The World of Facebook (Page-385),Chapter 16- The Future of Marketing Gamification and Apps (Page-409).
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