NUST Institutions Library Catalogue

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood.

By: Haywood, Roger, 1939-Contributor(s): Haywood, Roger, 1939-. Manage your reputation | Chartered Institute of MarketingMaterial type: TextTextPublisher: London ; Sterling, VA : Kogan Page, c2006Edition: 3rd edDescription: xvi, 320 p. ; 24 cmISBN: 0749444088 (pbk. : alk. paper)Other title: Corporate reputation, the brand and the bottom lineSubject(s): Public relations | Corporate image | Organizational effectivenessDDC classification: 659.2 LOC classification: HD59 | .H32 2005Online resources: Table of contents | Publisher description
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Item type Current location Home library Shelving location Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
Chinese Studies 659.2 HAY (Browse shelf) Available CL-D-1970
Total holds: 0

"The Chartered Institute of Marketing."

Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.

Includes index.

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