Mastering data mining: the art and science of customer relationship management the art and science of customer relationship management Michael J. A. Berry, Gordon Linoff.
Publisher: New York : Wiley Computer Pub., c2000Description: xviii, 494 p. : ill. ; 24 cmISBN: 0471331236Subject(s): Marketing -- Data processing | Data mining | Business enterprises -- Computer networks -- ManagementDDC classification: 006.3 Online resources: Contributor biographical information | Publisher description | Table of Contents| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | NFIC | First Floor - Artificial Intelligence/Data Mining | 006.3 BER (Browse shelf) | Available | SEECS005581 |
Total holds: 0
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
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