Data mining your website Mena, Jesus

Publisher: cBoston : Digital Press, c1999Description: xiv 368 p. : ill. ; 24 cmISBN: 1555582222Subject(s): Information technology -- Management | Data mining | Internet marketing | Business enterprises -- Computer networks | Web sitesReview: "Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict online interests and behavior. You'll learn how to extract insights into online buying patterns from the huge pools of information your website generates and how to apply this knowledge to design a website that better attracts, engages, and retains online customers."--BK JACKET.
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Item type Current location Home library Collection Shelving location Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
NFIC First Floor - Artificial Intelligence/Data Mining 006.3 MEN (Browse shelf) Available SEECS003339
Total holds: 0

Includes index.

"Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict online interests and behavior. You'll learn how to extract insights into online buying patterns from the huge pools of information your website generates and how to apply this knowledge to design a website that better attracts, engages, and retains online customers."--BK JACKET.

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