Electronic media programming : strategies and decision making Raymond L. Carroll, Donald M. Davis.

By: Carroll, Raymond LContributor(s): Davis, Donald MSeries: McGraw-Hill series in mass communicationPublisher: New York : McGraw-Hill, c1993Description: xii, 532 p. : ill. ; 25 cmISBN: 0070102988 :Subject(s): Broadcasting -- United States -- Planning | Radio programs -- United States -- Planning | Television programs -- United States -- PlanningDDC classification: 384.54/42 Online resources: Publisher description | Table of contents
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