Creating a winning E-business H. Albert Napier ... [et al.].
Publisher: Boston, Mass. : Course Technology/Thomson Learning, 2001Description: xix, 420 p. : ill. ; 24 cmISBN: 061903386XSubject(s): Electronic commerceDDC classification: 658.84 Review: "This practical, entrepreneurial guide to getting an online business off the ground successfully begins with idea generation, and progresses through business plans, to the nuts and bolts of creating and maintaining an e-business site. The book follows an actual startup e-business throughout the text to illustrate the processes involved with planning, starting, and marketing a new e-business. There are also numerous independent examples of successful online businesses highlighted throughout each chapter, providing unifying themes and demonstrating concepts discussed in the chapter."--BK JACKET.| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.84 NAP (Browse shelf) | Available | SEECS004128 | ||
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.84 NAP (Browse shelf) | Available | SEECS002968 |
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| 658.84 MCK Metamorphosis : a guide to the World Wide Web & electronic commerce, version 2.0 | 658.84 MOH 2001 Internet marketing : | 658.84 NAP Creating a winning E-business | 658.84 NAP Creating a winning E-business | 658.84 NAS Electronic Commerce:Directors and Opportunities for Electronic Business | 658.84 NII Basics of E-commerce | 658.84 OMA 2009 International Marketing |
"This practical, entrepreneurial guide to getting an online business off the ground successfully begins with idea generation, and progresses through business plans, to the nuts and bolts of creating and maintaining an e-business site. The book follows an actual startup e-business throughout the text to illustrate the processes involved with planning, starting, and marketing a new e-business. There are also numerous independent examples of successful online businesses highlighted throughout each chapter, providing unifying themes and demonstrating concepts discussed in the chapter."--BK JACKET.
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