Kotler, Philip. <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong. 
 - 12th 
 - New Jersey :  Pearson/Prentice Hall,  2008. 
 - xxxii, 599 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.