McCann, Tyson. <br/><br/>
The art of the App Store :the business of Apple development  
Tyson McCann. 
 - Hoboken, N.J. :  Wrox/Wiley,  c2012. 
 - xix, 283 p. :  col. ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/> This guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. Presents tried and tested methods for competitive research, finding your niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. Also includes guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, etric tracking, taking advantage of feedback and more-- 
<br/><br/><label>ISBN: </label>9780470952788 (pbk.) 0470952784 (pbk.) 9781118221129 (ebk.) 9781118235348 (ebk.) 9781118260074 (ebk.) 
<br/><br/><label>LCCN: </label>2011939653 
<br/><br/><label>Nat. Bib. No.: </label>GBB0D9327  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015700899  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Application software--Development.<br/>Application software--Marketing.<br/>iPhone (Smartphone)--Marketing.
<br/><br/><label>LC Class. No.: </label>QA76.76.A65  / M38956 2012 
<br/><br/><label>Dewey Class. No.: </label>004.1675