TY  - BOOK
AU  - McCann,Tyson
ED  - Wrox Development (Firm)
TI  - The art of the App Store :the business of Apple development 
SN  - 9780470952788 (pbk.)
AV  - QA76.76.A65 M38956 2012
U1  - 004.1675 22
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wrox/Wiley
KW  - Application software
KW  - Development
KW  - Marketing
KW  - iPhone (Smartphone)
N1  - Includes index
N2  - This guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. Presents tried and tested methods for competitive research, finding your niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. Also includes guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, etric tracking, taking advantage of feedback and more--
ER  -