TY  - BOOK
AU  - Doyle,Mona
TI  - Packaging strategy: winning the consumer 
SN  - 1566762987 (hardcover)
AV  - TS195 
U1  - 658.564 
PY  - 1996///
CY  - [S.l.]
PB  - CRC Press
KW  - Consumer behavior
KW  - Consumers--Attitudes
KW  - Packaging
UR  - http://www.amazon.com/exec/obidos/ASIN/1566762987/chopaconline-20
ER  -