Exito comercial : practicas administrativas Y contextos culturales /
Michael Scott Doyle, T. Bruce Fryer, Ronald C. Cere.
- 4th ed.
- [S.l.] : Heinle, 2005.
- 560 p. ; 24 cm.
- With audio cd. .
- With audio cd. .
The best-selling text for the Business Spanish course, �XITO COMERCIAL gives post-intermediate students of Spanish a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice that will prepare them for success in today's Spanish-speaking business world. This comprehensive and definitive program integrates textual, aural, visual, and web-delivered media to deliver the most complete instructional and learning experience. More than just a handbook containing frequently-used business terms and grammatical constructions, �XITO COMERCIAL turns students into potential professionals by improving the critical thinking and problem-solving skills needed in the business world. Each chapter incorporates a representative variety of situations, transactions, and conflicts into real-life communicative activities and simulations that challenge students to find effective and profitable solutions while developing geo-demographic literacy and cross-cultural communication skills. Flexible, dynamic, written by leaders in the Business Spanish field, the wealth of exercises and activities in �XITO COMERCIAL makes it ideal for use in higher education, companies, banks, agencies, and other language and culture training institutes.