Redefining global strategy : crossing borders in a world where differences still matter /
Pankaj Ghemawat.
- Boston, Mass. : Harvard Business School Press, c2007.
- xii, 257 p. : ill., maps ; 24 cm.
Includes bibliographical references (p. [231-247]) and index.
Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started.
9781591398660 (hardcover : alk. paper) 1591398665
2007009124
International business enterprises--Management. Strategic planning. Intercultural communication.