Salzman, Jason. <br/><br/>
Making the news :  a guide for nonprofits and activists / 
Jason Salzman. 
 - Boulder, Colo. :  Westview Press,  1998. 
 - xv, 289 p. :  ill. ;  19 cm. 
<br/><br/>Includes bibliographical references (p. 279-280) and index. 
<br/><br/><label>ISBN: </label>0813368987 (alk. paper) 
<br/><br/><label>LCCN: </label>98009517  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity--United States.<br/>Fund raising--United States.<br/>Endowments--Public relations--United States.<br/>Social service--Public relations--United States.<br/>Nonprofit organizations--Finance.--United States<br/>Endowments--Management.--United States<br/>Special events.<br/>Mass media--Social aspects--United States.<br/>Mass media and social service--United States.
<br/><br/><label>LC Class. No.: </label>HM263  / .S247 1998 
<br/><br/><label>Dewey Class. No.: </label>659/.0973