TY  - GEN
AU  - Shaver,Dick
TI  - The next step in database marketing: Consumer Guided Marketing ; privacy for your customers, record profits for you 
SN  - 0471133590 (alk. paper)
U1  - 658.84,SHA 
PY  - 1996///
CY  - New York
PB  - Wiley
KW  - Direct marketing
N1  - Database Marketing, Privacy, Profits, and You (Page-3), Why Database Marketing Didn't Get Rid of Junk Mail (Page-9), Catch 22: Solving the Junk Mail Problem Creates the Privacy Problem! (Page-38), Consumers' Solution to Privacy Problem also Solves Junk Mail Problem and Simultaneously Reveals New Powers of the Modern Marketing Database (Page-53), Why Hasn't This Solution Been Tried Before? (Page-85), Why Consumer Guided Marketing Self-Funds, Then Catapults Profits(Page-145), 9 Steps to Establishing a Consumer Guided Marketing Capability (Page-209), The Personal Medium: Foundation for all Database-Driven Direct Mail (Page-227), How the Envelope Should Look (Page-243), What the Envelope Should Say (Page-293), How the Letter Should Look (Page-333), What the Letter Should Say and How it Should Say it (Page-408), Consumer Guided Letters in the New Mailing Dialogue (Page-449),	Why Consumer Guided Marketing? (Page-468)
UR  - http://www.loc.gov/catdir/bios/wiley041/95051506.html
UR  - http://www.loc.gov/catdir/description/wiley031/95051506.html
UR  - http://www.loc.gov/catdir/toc/onix01/95051506.html
ER  -